Enderley Pictures has worked with Lime Pictures to deliver a series of films that highlight the refreshed look of The Only Way Is Essex, across commercial and narrative.
The Enderley Pictures team have worked with the team at Lime Pictures to ensure that the films delivered serve to show new audiences the new look of TOWIE.
They were designed with a two-fold approach, with one main aim being to highlight the multi-faceted nature of the show to potential new audiences, and the other aim to show commercial partners the incredible potential of working with the new TOWIE.
The Only Way Is Essex is a British reality television series based in Brentwood, Essex, England. It shows "real people in modified situations, saying unscripted lines but in a structured way." Originally broadcast on ITV2 from 2010, the series was moved to ITVBe in October 2014.
On 20 March 2020, it was announced that filming for the upcoming twenty-sixth series had been postponed due to the coronavirus outbreak. ITV said the move was to ensure the "safety of the cast and crew".
Whilst off air, it was announced that the show would return later in the air with an extended series for the show's 10th anniversary, and would include the return of old cast members as well as going back to two episodes per week.
The show returned for its twenty-seventh series on 14 March 2021 where it once again reverted to just one episode per week. Despite filming for this series taking place during a national lockdown, some restaurants and pubs opened especially for the show.
The films were delivered and turned around incredibly quickly, and will go on to be used in a multitude of scenarios in order to highlight the incredible new form that The Only Way is Essex has taken on.